Thursday, June 21, 2012

The Kosher Weenie Conundrum

ConAgra Foods Inc has been sued by consumers who contend that hot dogs and other products sold under its Hebrew National brand are not kosher.
The lawsuit alleges that meat processing services provided to ConAgra by privately held AER Services Inc fell short of the standards necessary to label Hebrew National products as kosher. As a result, they said, ConAgra misled consumers and was able to charge premium prices.
Eleven individual consumers filed their complaint in May in Minnesota state court. ConAgra moved the case this month to a federal court in St. Paul. The lawsuit was reported last week by American Jewish World, a publication based in Minnesota.
According to the complaint, Omaha, Nebraska-based ConAgra marks Hebrew National packages with a "Triangle K" symbol, and represents that the contents are kosher "as defined by the most stringent Jews who follow Orthodox Jewish law."
I sincerely hope this is a mistake.  It is such a violation of principles that I can't quite wrap my head around it.  This is going to be a big deal over hot dogs, but think of how many millions of people believed they were consuming a product held to certain standards, and were not.  This level of fraud is deadly to an industry that relies on loyal customers and their brand name.

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