Friday, June 29, 2012

Blackberry Jam: Endgame

It’s all losses and delays for Research In Motion (RIM), the struggling mobile company best known for its once-popular BlackBerry devices. RIM lost $518 million in the last three months and has announced plans to cut 5,000 jobs and delay its BlackBerry 10 platform until 2013, according to the company’s first-quarter earnings report released Thursday.
RIM announced BlackBerry 10 in May, indicating that the upcoming platform would be available by the end of this year. But in its Q1 earnings report, the company backpedaled on its original promises.
The company attributes the setback to the time it takes to implement new features, stating that “the integration of these features and the associated large volume of code into the platform has proven to be more time consuming than anticipated.”
You don't lose half a billion dollars in 90 days and not feel the punch.  Honestly, that they can keep going forward is a miracle.  The world has moved on, and Blackberry doesn't have much to work with but a very established name and sketchy delivery.

I loved them once, you know.  The people who are pre-mourning the fall of RIM and I have a twinge in common.  But they blew it time and again, almost purposely it seems.  However, the promise of not releasing before it is absolutely ready does show a little growth, one last glimmer of hope but surely not enough.

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