Thursday, March 17, 2011

The Netflix Conundrum, Part 3

SAN FRANCISCO – Netflix Inc. is trying to buy the Internet streaming rights to a 26-episode drama starring Kevin Spacey before the series is shown on a television network.
 
If the deal is completed, it would mark a bold step in a new direction for Netflix's popular video subscription service. Netflix currently boasts more than 20,000 titles in its streaming library, but most of them are previously aired TV series and older movies.

The talks were reported earlier by Deadline.com. A person familiar with the negotiations on Wednesday confirmed Netflix's interest in the series, called "House of Cards." The person spoke on condition of anonymity because a deal hasn't been reached.

Bold step, indeed.  It's clear where the future delivery of entertainment lies.  Someday, cable won't be a separate service.  It's all just going to be data pipes that deliver all content to homes.  Netflix is jumping ahead and shaping the vision of what is inevitable: instant content delivered with minimum overhead, and delivery for the slower class of customers that cling to outdated equipment.

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