Saturday, July 31, 2010

Liquid Courage

Gallup reports more Americans are tossing a cold one back.  And as always, it's not the lowbrow among us knocking back the Lowenbrau, it's the upper crust having more nightcaps.
Sixty-seven percent of American adults say they have an alcoholic beverage on occasion, the highest level in 15 years, with beer the preferred drink, followed by wine and liquor, a Gallup poll said Friday.

Drinking was most prevalent in 1976-1978, when 71 percent of Americans said they drank alcohol, and least popular in 1958, when only 55 percent admitted doing so, said Gallup, which began its drinking surveys in 1939.
By age, alcoholic beverages were most favored by 18-54-year-olds (72 percent), followed by the 55 and older crowd (59 percent), Gallup found in its July 8-18 survey of 1,020 adults.

There was also a marked difference in drinking habits by education, with college graduates topping people with a high school degree or less by 79 to 58 percent respectively.

Income also mirrored drinking levels, with 81 percent of people making 75,000+ dollars per year saying they drank, followed in descending order by lower incomes until only 46 percent of those making less than 20,000 dollars said they drank.
Beer costs money, you know.  No dinero, no drinky.  And if you look at the history of alcoholic beverages over the years, it's always been a moneyed thing traditionally.  It's college grads making six-figures who are having a tipple of ripple, and the rest of us are cutting back on the six packs.

But, it does look like everyone's having more of a stiff drink these days.  I guess we need it.

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